Crypto Vertical Analysis in Traffic Arbitrage

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Crypto affiliate marketing is now recognized as one of the most promising traffic arbitrage verticals. Nevertheless, webmasters began to take a keen interest in the niche only a couple of years ago. Humans are conservative and cautious by nature, so digital money has not yet managed to win a worthy place in the general public. Nevertheless, experts predict an increase in interest in crypto as a currency independent of politics and state borders.

The profits offered by the best crypto affiliate programs put it at the top of traffic arbitrage, so it is worthwhile to consider carefully how to work with crypto affiliate offers in such a tasty niche.

Target Audience for Crypto in Traffic Arbitrage

According to statistics, three main groups of users are interested in cryptocurrencies:

– wealthy, educated men aged 35 and older;

– millennials aged 25 to 40;

– students from countries with a high standard of living.

Today, the audience of the affiliate marketing crypto sphere is rapidly expanding, and analysts note that new users are actively joining the main categories of the target audience. Interestingly, the share of women increased by 13% in just one year, from 22% to 35%. The geography of the vertical is also expanding, with CEOs from countries with a relatively low level of solvency gaining momentum.

All categories of potential leads of the target audience are characterized by a high level of education. Statistics prove the prospects of cryptocurrencies, as it is believed that the level of education significantly affects the level of income.

Earning Methods with Cryptocurrency

• Education: Various courses and training programs in the context of crypto are warming up users for future investments.
• Investments: the most common way, where users are offered to invest in tokens already existing on the exchange, in new projects at the start-up stage, or even in funds that have already proven themselves;
• Trading: this is exchange trading in cryptocurrency marketing, where profits are made as a result of exchange rate fluctuations. This method requires knowledge of cryptocurrencies and certain skills;
• Automated trading: More and more people are joining this option of earning money. The idea is that the user receives high profits from trading carried out by automated tools. Successful trading increases capital in crypto and in fiat money (real currencies such as the dollar, euro, and others);
• Cryptocurrency exchange through crypto affiliate programs.

Currently, the ROI in the vertical can reach 250%. The most popular payment options are:

1) RevShare: the arbitrager receives from crypto affiliate programs a percentage of the deposit of the attracted investor;

2) Crypto affiliate network: The payout is charged for the deposit made by the user. Most offers provide this option. However, there is a caveat: the deposit amount is often quite high, so sometimes it can take several months from registration to deposit;

3) CPL: payment for lead registration: there are few crypto affiliate offers with this condition, and the reward is much lower than in the previous version ($10-40). However, it is the cost-per-lead model that makes it possible to build arbitration processes and understand their algorithm. The affiliate and advertiser offer such conditions to those webmasters who have already shown high-quality traffic.

Advantages of Crypto Offers

• High payouts: The target audience is solvent users, so the reward for one conversion can reach $750.
• No hold for traffic verification: funds are withdrawn immediately, without waiting for verification by a crypto affiliate or advertiser;
• The opportunity to get a subscription: this is an additional bonus to the generally high payouts in the vertical;
• Low probability of fraud: The limited vertical makes it unacceptable for arbitrageurs to cheat. The quality of traffic is checked by a fairly narrow circle of professionals, so any suspicion of questionable actions of an arbitrager will cost him/her a reputation in all other networks.

Key Challenges of Cryptocurrency

• The specifics of preparing landing pages, pre-launchers, and creatives in affiliate crypto are somewhat different from other verticals, so it requires more time and effort;
• There is a possibility that competitors will start complaining about your advertising campaigns;
• It is quite difficult to find an honest advert or offer owner;
• There is a high financial threshold for entry in this vertical;
• Affiliate crypto is a gray vertical. The activities of all players – webmasters, crypto affiliate programs, and advertisers – are considered semi-legal, so it is important to choose a well-known crypto affiliate program that has already proven itself and works with trusted advertisers.

Pre-Launch Tips for Crypto Campaigns

The growth rate of the crypto affiliate market is impressive, as the very concept of “digital money” is just over a decade old. Changes in the industry are constant, so an arbitrageur should be ready to adapt to new conditions.

It is worth remembering that in any vertical, it is recommended to regularly optimize even the most successful links, but in cryptocurrencies, you will have to do it much more often. In addition to the visuals, you need to constantly test new GEOs as more and more people are interested in the niche. The composition of the target audience is also regularly updated, so before launching, it is necessary to make a qualitative analysis for each specific offer.

Thus, the motto of webmasters, “analyze, test, optimize,” is especially relevant in crypto.